Baddiel & Skinner gave us their personal blessing to rework their classic football anthem for the 2019 Women’s World Cup. Our version carried a feminist message, subverting low expectations about the men’s game for sexist attitudes about women’s football in general. The campaign marked a watershed moment for the England women’s team, championing the players on a whole other level and bringing the nation together in support of new heroes.
Icons of the game (including Harry Kane, Toni Duggan, Alan Shearer and Crouchy) posted each successive new lyric across twitter in the lead up to the tournament. We followed up by giving away 90,000 minutes of free pitch time to women footballers across the UK.
The film garnered universal coverage the world over, including The Guardian, BBC, C4 evening news, Lorraine, Joe, Mirror, Metro, Sport Bible, Good Morning Britain, Mail, Sun, Sky, The Mail, Sun, Sky, etc.
