NEO - MY LABEL
The new Adidas Neo collection designed entirely by fans on Snapchat. We created a ‘white collection’ and launched it in a film on Snapchat. Fans them drew on the film with their own designs. 4 winners were chosen and these guys were flown them to Germany to work on their designs for real. The film was then relaunched on Snapchat but this time with the winning designs and links to purchase.