ADIDAS - NEVER FOLLOW
“I don’t want to be you. I just want your boots.” We turned global boot launches on their head by binning the hero worship and calling on our audience to kill their idols. Why strive to become the next Paul Pogba, when you can become the first you? This global boot launch began with Paul Pogba stoking the ire of the football world with a teaser film in which he brags, “you will never be me.” A follow-up film revealed the true meaning of his message through the eyes of our audience. Proper ballers never follow.
