MISSING PEOPLE
Brief: Raise awareness of the charity’s work and launch their new safe–reconnection number 116 000.
Solution: A powerful interactive drama the viewer cannot forget. Viewers phone the ad to hear the rest of the story which demonstrates how the charity help both the missing and those left behind. After listening in participants receive a text inviting them to store the charity’s new number 116 000 inside their phones. The campaign worked across film, mobile, online, print, poster and radio.
